Deadwood Branding, Development & Marketing Action Plan

In 2014, the City of Deadwood along with community partners engaged the services of Roger Brooks International to conduct a community assessment. This was immediately followed by the development of a new marketing plan. In 2021, the community brought Roger Brooks back to conduct a reassessment of Deadwood.

This Branding, Development and Marketing Action Plan was developed through a collaborative process between Roger Brooks International, Inc. (RBI) and the City of Deadwood, South Dakota. We would like to thank the Deadwood volunteers and others who devoted many hours to the process of making this plan a reality by participating on the Brand Development Committee and the Brand Development Team, as well as the many business and property owners, residents, and others who contributed their time and valuable input of ideas, resources, and feedback.

The recommendations made in this Plan are based on the information provided to Roger Brooks International by many caring and concerned citizens, research, best practices in other locations, and the findings of previous plans and studies, as well as experience and expertise in the field.

The results from implementation of this Branding Plan are dependent upon many factors, including the time, effort, funding availability, and cooperation of those involved in its implementation. Below are links to the final documents for the initial assessment, branding and development plan, and the 2021 reassessment presentation.